Text of fund-raising e-mail, sent out as a memo under the signature of campaign manager Rick Davis
On Tuesday, the campaign sent out a fund-raising e-mail, in the form of a memo, under the signature of campaign manager Rick Davis. It focused primarily on Senator McCain’s improved standing in the polls, and asked for donations in order to keep the momentum going.
Here’s the text (the graphics to which Davis refers could not be reproduced on the post, but they were focused on polling data):
Memo To: McCain Supporters
From: Rick Davis, Campaign Manager
Re: McCain’s Campaign Surge
Several polls have been released over the past two weeks that show Senator McCain is surging in national primary election polling. We normally don’t place a lot of emphasis on these polls, but it is impossible to ignore the documentation of trends that we are seeing in other areas of the campaign as well - and that is the simple fact that John McCain is back and surging ahead of the competition.Pew Research released a poll last week showing Senator McCain passing Fred Thompson to move into second place. It was the first time since July that Senator McCain placed as high as second in a national poll. We didn’t alert you to this because we wanted to wait and see if additional public polls show a similar trend. They have. As you can see from the chart at the right, Senator McCain has now moved into second place in consecutive national polls. This trend is congruent with what we are seeing in our internal survey analysis in important early primary and caucus states. It is important to focus on the reasons for the resurgence:
As we are one year out from Election Day 2008, it is critical to get this information out to all of our team. Please forward this memo to the people you know. Not all of this gets picked up by the mainstream press so we want to make sure that the good news is getting out to our supporters everywhere.
Lastly, we need every one of our supporters to “give and give again.” We have turned the corner, the momentum is with us. The evidence is clear from the polls - we just need to make sure the funds are there to keep the bus on the road and the straight talk flowing. Won’t you help us one more time?
Thanks. Together we can help John McCain restore hope in America and faith in our future.
Rick Davis
Campaign Manager